Units Franchise Group is a division of Units Portable Storage, Inc. consisting of the brand’s franchise owners. This site was developed to be a resource for entrepreneurs and investors interested in purchasing a moving & storage franchise.
We opted for the conservative colors and concise layout to give the site a serious, corporate feel. The homepage slider features compelling statements about UNITS franchising opportunities paired with business-intensive images to effectively convey the value of choosing UNITS as a franchise partner. We included the shortcut boxes to highlight the advantages of moving and storage franchises, as well as the benefits of choosing UNITS franchise specifically.
In the slider, the user has the option to click through and learn more about the UNITS franchise. Immediately below that featured area and at the bottom of the page are call to action buttons that encourage an immediate response from those interested in learning more about the franchise. These buttons link to a page that includes contact information and a form that the user can submit for more information.
We also included the form and contact information directly on the homepage to prevent losing engagement resulting from the need to click through to another page. The redundancy of form and purpose enables the site to captures responses at every phase of interaction.