Our Concept

McCoy and Stokes is a law firm in downtown Charleston, SC that focuses on criminal defense and family law. The goal of this design was to elicit responses from Charleston residents facing legal trouble or family law issues.


Due to the trust factor associated with choosing an attorney, we wanted to prominently and visually display the partners of the firm alongside the message “We Know Law. We Care About You” to immediately establish a sense of realness and authenticity.  To advance the trust factor, we also included featured badges that convey the attorneys’ status as Super Lawyers AV Preeminent rated attorneys. Additionally, we included a video that informs visitors about the firm.


How it Closes Business

We recognized that most people looking for an attorney have concerns that they want addressed immediately. We included a prominent local address and phone number as well as a contact form in the left sidebar to serve as immediate points of contact for those who would otherwise leave the page. Without even scrolling or navigating to a different page, visitors can contact attorneys to get immediate help with their case.


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