Our Concept

Johnson’s Moving is a Charleston moving and storage company that takes pride in its professionalism and emphasis on local service.


For this site, we connected with local residents by showing that this company is fully licensed and insured, very professional and eager to help with a move or storage. We included licensing credentials, local and national phone numbers and the tagline “Pure Service. No Exceptions” to encapsulate the company’s local emphasis on quality moving service. We combined an industrial, modular feel with some fun pops of blue and yellow to give off the feel of a company that works hard but exists to please the customer.


How It Closes Business

In the top fold of the page, we emphasized Johnson’s local status to immediately capture the attention of prospective movers. We embedded a customized a quote form in the featured section enabling prospects to get additional information about moving service without having to scroll or navigate to additional landing pages. Because pricing and service in the moving industry aren’t as undifferentiated as in other industries, our emphasis on fast, local response has been key to Johnson’s success in converting website visitors. Since launch, this site has produced multiple high-quality leads per day.



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