The Concept

This site was developed to augment McCoy and Stokes’ main site. To create a sense of empathy and appeal to individuals who are experiencing legal troubles related to DUI, we positioned this site as an informational resource intended to educate individuals about their options upon being arrested or charged with DUI. The design emphasizes DUI/traffic law and makes it immediately apparent that it’s devoted to helping those in what’s probably not their proudest moment.


How It Closes Business

By acting as an informational resource, this site brings visitors who have specific questions about their (or a loved one’s) DUI case. This highly informative content not only engages users and conveys McCoy and Stokes expertise in the area of DUI law, but it also attracts only high quality leads who are likely to need counsel. More qualified search rankings equates to more .


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