The Concept

This site was developed to complement McCoy and Stokes’ primary site. To create a sense of empathy and appeal to individuals who are experiencing legal troubles related to family law, we positioned this site as an informational resource intended to educate potential clients about their options when facing a divorce or family law issue. The design emphasizes the emotional implications of family law and makes it immediately apparent that it’s devoted to help for a divorce or child custody case.


How It Closes Business

By acting as an informational resource, this site brings visitors who have specific questions about their family law case. The helpful content not only engages users and conveys McCoy and Stokes expertise in the areas of divorce and family law, but it also attracts high quality leads who are likely to need counsel. More qualified search traffic has helped McCoy and Stoke attain more quality leads since the launch.


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