Design Concept

CLS Law Firm is a small personal injury, workers compensation and medical malpractice firm in North Charleston, SC.

 

The challenge here was giving equal spotlight to three law firm partners and making it clear what each lawyer’s focus was in terms of practice areas. We accomplished this with a rotating image slider highlighting their practice area of choice. Below the rotating images of  the partners, we implemented 4 shortcut boxes to emphasize their four main areas of practice. These boxes guide users to the appropriate practice area page to learn more about the facts and implications of their specific legal scenario.

 

Below the fold, we included a professionally produced video that encourages engagement and informs the visitors about the firm.

 

Lead generation

We provided multiple methods that allow prospects to contact the firm to inquire about services and cases. The header includes a prominent phone number and email shortcut that – when combined with the intimate design – has improved conversion rates for the the firm. The site also allows for easy navigation to a spam-protected contact form, where customers can leave detailed information about their case. Likewise, blog posts feature a call-to-action that have been successful in turning information-seekers into prospects.

 

The contact form enables the firm to tailor their initial consultation to the specific needs of the inquiring visitor, rather than making them overcome obstacles to reach the specific attorney that they need to reach. As a result, both lead generation and conversion for CLS Law Firm have steadily improved since we launched the site.

 

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