Charleston Antique Stores is an online directory that lists key information about the Lowcountry’s antique stores and boutiques. The challenge here was creating a site that would itself function as a product in a way that would compel antique store owners to pay for their own sites to be prominently listed.
To appeal to the audience (as well as the audience of the audience) and reflect the “old” connotations associated with the antique world, we used several decorative elements and patterns. We also included an elegant slider area that features vintage-inspired graphics. Below, we extended the simple layout using three navigational shortcut boxes to guide visitors towards the target pages. Interior pages are rich with information about local antique stores and serve as useful resources for visitors rather than fluff and filler content. The end result is a site with both a loyal following and plenty of new traffic.