BriteFocus is a brain health company out of California. The goal of this site was to introduce and sell a product that helps individuals keep their brain healthy, sharp, and focused.
We implemented a powerful e-commerce platform to streamline the sales process so that the site could focus on making an emotional connection with the visitor.
To improve home page click through rates and drive traffic to key transactional pages, we prominently featured the company’s core products below the slider. After being presented with the brand value propositions via the slider, users can navigate directly to BriteFocus’ best-selling brain health products to learn more about the applications and ingredients, add products to their shopping cart and check out.